Bite Me

by Chris Zawada
June 27, 2011
21633

“The Bite Me brand was developed based on the concept of healthy life with correct portions. Now we can have a correct portion of chocolate since the new packaging is taking into consideration the percentage of cocoa. The more the percentage of cocoa to milk and other ingredients the bigger the chocolate size and vise versa, the less cocoa the smaller the chocolate becomes. Packaging took into consideration distinguishing colors according to different percentages as well, 70%, 80% and 90% as well as small gift chocolate. Shopping bags were customized to suit the boxes. The technique used is 100% ink free, its a play on the sense of touch, embossing, die cutting and laser engraving was used.”

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